Interactive D2C app developer Kiswe has partnered with Joe Hand Promotions, a provider of out-of-home live sports and entertainment distribution to bars and restaurants to develop the Joe Hands Promotion App, a new OOH D2C streaming designed to set “a new standard for how venues market and operationalize live sports, and how fans gather to experience them together.” To gain more insight into the specifics of what this app delivers, how it leverages both Joe Hand Promotions’ distribution networks and Kiswe’s expertise in interactive streaming, and current and emerging challenges and opportunities for OOH live sports streaming, I spoke with Kiswe CMO & Co-Founder Wim Sweldens and Joe Hand Promotions President Joe Hand, Jr.
