Google Finance will soon display real-time odds from Polymarket and Kalshi, rolling out over the coming weeks starting with Google Labs users. You’ll be able to ask about future events in plain English—like “What will 2025 GDP growth be?”—and see current market-implied probabilities right in the search box, along with charts showing how those odds have shifted over time. Google positions the move as a way to bring crowd-sourced probabilities into everyday workflows for investors, researchers, and the crypto community that already tracks event odds across rates, elections, sports, and macro. The announcement arrives as both prediction platforms scale quickly. Polymarket recently drew an investment from Intercontinental Exchange that valued the company around $9 billion. Kalshi raised $300 million at a $5 billion valuation, signaling growing institutional interest in event contracts. Adoption is broadening beyond finance too: in October, Polymarket and Kalshi became the first officially licensed prediction markets of the NHL, upping pressure on incumbents like DraftKings and FanDuel. Momentum is building across brokerages. Robinhood partnered with Kalshi in August to offer contracts on professional and college football before expanding the slate. On its latest earnings call, CEO Vlad Tenev said prediction markets are “on fire,” citing rapid user uptake. Volumes reflect that surge: weekly turnover across prediction markets topped $2 billion in late October for the first time, led by Polymarket’s sports boards and a busy roster of news-driven questions. Regulatory positioning is evolving as well. After a 2022 CFTC action restricted its U.S. operations, Polymarket re-entered the conversation this year by acquiring a venue with a Designated Contract Market license, paving the way for compliant U.S. access. Competition is intensifying. Bloomberg reported this week that Gemini plans to launch prediction market contracts, pending regulatory approval—putting the exchange alongside Kalshi and Polymarket in a fast-growing category. For crypto-native traders, the Google tie-in could tighten the loop between price discovery and public data. Odds that once lived on niche sites will be a search away, creating a broader funnel for event-driven trading and hedging. If the rollout goes smoothly, prediction prices could become a default data point next to stock quotes, bond yields, and exchange rates. Walter Bloomberg (@DeItaone) highlighted the partnership on November 6, 2025: “KALSHI AND GOOGLE FINANCE PARTNER TO ADD PREDICTION MARKETS.”
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