Comcast Advertising has released new research on the effects of contextual alignment in advertising.?In this Q&A, Kristin Shumaker, Comcast Advertising Analyst, and Larry Allen, VP of Global Strategy for Addressable, Data, and Measurement Partnerships for FreeWheel, expand on the details of the report’s findings and how it shows the ways that advertisers and publishers can best harness the power of contextual alignment.
